Is email marketing still necessary in light of the development of alternative digital marketing strategies? ”
Yes, in a nutshell. Making a good email marketing strategy helps you connect and reach with your target market in a tailored way and increase sales at a reasonable cost. Email marketing solutions give your organization the capacity to reach customers more easily than ever, just as other platforms and media have changed.
Here are my top 9 reasons why email marketing is important and how it may benefit your business:
1. Continually communicate with your audience
Emails have the ability to inform your customers. Customers can check their email whenever it is convenient for them. If you provide them with content worth reading, they will likely enjoy receiving these emails, which will increase customer engagement.
2. Real-time consumer interaction
More and more users are using their mobile devices to access all kinds of media and information, not just emails. Not only that, but correctly designed emails have the highest conversion rates of any medium on mobile.
3. People interact with emails
Email has swiftly become one of our key methods of communication as the years have passed. Knowing this, you may use email to encourage people to visit your website, call you, or respond to any other call to action. Over 25% of last year’s sales were attributed to email marketing.
4. Email marketing can be easily understood.
The majority of email marketing platforms enable you to keep track of what happens after you send out your email project. You had better provide daily emails if your customers demand and anticipate them. Your unsubscribe rate will rise if you send too many emails to customers who don’t want more than one per week.
5. It is reasonably priced.
Yes, we are aware that you were waiting for us to answer this. For less than a penny each message, you can reach a large number of clients. Since email marketing has such a low cost per (potential) conversion, I find it hard to believe more companies are not getting engaged or using it more frequently.
SendGrid charges $0.0006 cents per message at their Platinum Marketing Email level for email marketing services. Vertical Response, a different email marketing company, offers complimentary email marketing up to 4,000 emails per month and 1,000 email contacts.
5. It is reasonably priced.
Yes, we are aware that you were waiting for us to answer this. For less than a penny each message, you can reach a large number of clients. Since email marketing has such a low cost per (potential) conversion, I find it hard to believe more companies are not getting engaged or using it more frequently.
SendGrid charges $0.0006 cents per message at their Platinum Marketing Email level for email marketing services. Vertical Response, a different email marketing company, offers complimentary email marketing up to 4,000 emails per month and 1,000 email contacts.
Yes, even though there is a sizable return on investment, hiring someone to manage these efforts might be a good idea. Shout It Out Designs estimates that at a 15,000 email database, managing the project would take your company 152 hours per year. This would include creating, organizing, scheduling, sending, etc. the emails, responding to any questions about offers, forgetting to use coupons, or other issues, and database maintenance, such as adding and removing members, updating information, and other tasks.
6. allows for customized messaging
Let’s now discuss the importance of email marketing—sometimes referred to as e-mail lead marketing—in lead nurturing. The key idea here is that your potential customers are in different stages of the purchasing cycle.
Companies can target these groups more effectively by segmenting these clients into appropriate email marketing lists. Customers need information to advance to the next phase of the purchasing cycle, and pressing the greatest material can do just that. Moving these potential consumers down your sales funnel is key; the goal is to do so as efficiently as possible rather than as quickly as feasible.
7. Increase brand awareness
No, social media isn’t the sole medium that helps a company’s brand exposure. Having a client’s or potential customer’s email address indicates that they expressed interest in your business. By being top-of-mind, email marketing gives you the power to raise that degree of interest and brand awareness.
That’s actually a great way to make people despise you. Instead, try doing some email marketing to highlight your involvement in the community. Too often, businesses use email marketing to offer, offer, offer their products while completely ignoring the brand recognition side.
8. It mentions “sell,” “offer,” and “offer.”
Yes, if you use email marketing in the right way, one of the benefits is that you may promote your products. It’s crucial to make use of all the client data and specifics you can. It is much more effective to send customers a special offer on their birthday or to inform them that their favorite meal is half off rather than just a menu.
Seasonal discounts are another feature of this email marketing strategy, allowing you to advertise a holiday-specific offer or an annual sale. Make sure to convey a feeling of seriousness for any bargain when an offer is about to expire; consumers are far more likely to buy.
9. Everyone (practically) makes use of email
According to a Hubspot research, 91% of clients use email. Email offers an incredible opportunity to reach customers, barring the unlikely scenario that your market makes up the remaining 9% (hint: it doesn’t). Motivating customers to distribute bargains as widely as possible is a terrific email marketing strategy.
Email is particularly important in the business-to-business sector because 73% of services consider it to be the most common form of communication.
ActiveCampaign is one of our suggested e-mail marketing partners. They make advantage of a risk-free trial. Try it; it will bring fresh opportunities to your business.
