Projects for email marketing are not started on a whim; they are calculated and tactical.
These are the 9 different types of email campaigns that your business should be doing, but you shouldn’t view this as a definitive list because every brand is different. Instead, adjust your strategy accordingly.
Learn how to send each sort of email marketing series and how to improve them:
(1) The Introduction Emails
The welcome email series were specifically created for this purpose. Although it’s not the most common email project, it’s one of the most effective.
Sending out a series—3, 4, or 5—will give you the chance to get to know a potential new client. You can also inform them of your brand vow when they’re most receptive to hearing it.
You need to include the following in your welcome series, for instance:
Introduction and Satisfaction
Invite them to your social media platforms.
Find out more about them
— Request their birthday, inquire about their e-mail preferences, and discover how they came across you.
A new email subscriber may receive more spam messages if you wait too long to contact them because your consumers may have forgotten they actually joined up for your list. Welcome emails generate more revenue and have higher open and click-through rates than usual.
Use this one if you implement no other type of email marketing campaign.
There are four key truths to keep in mind when creating your welcome email.
Impress your customers
Display your brand’s name
Thank you.
Donate a small gift.
2) The Conventional Advertising Campaign
This is the most common and perhaps the one you are most familiar with among the email marketing initiatives.
It’s likely that you have received one or more marketing emails from well-known brands in your mailbox today. These are often less tactically or organizationally sound, in my perspective as a consumer, than we’d want to see.
They arrive in inboxes repeatedly with a monotonous rat-a-tat-tat sound that never changes, kind of like machine-gun fire. That is not how we inspire ourselves to see these tasks through.
What if you put some thought into a project that is progressive or combined in some way such that one email builds on the previous and causes the next? Instead of sending out 10 different one-off emails promoting your products, why not?
The following items can add flavor to your standard email promotion:
arouse emotion
Include humor
Leave them wondering
Offer a thing for free.
Use of musical mottos
Use eye-catching color, pictures, and typefaces.
Give something away for free
The seasonal campaign, third
The seasonal project is a subproject of the advertising e-mail project.
You can probably start an email marketing on any important vacation. From Valentine’s Day through Father’s Day, less well-liked but nonetheless incredibly dependable projects. These kind of email marketing campaigns may include a buildup prior to the event and a follow-up afterwards, giving you multiple opportunities to send an email.
For retail, this time period is very important. Vacation sales account for 20% of all retail sales, according to the National Retail Federation. Those sales alone in the US merited more than $84 billion.
Consider the following when planning your season project:
Understand the travel options in the country you are promoting. This is a great way to segment your list.
begin early. Make sure your message is the first one to enter their inbox during the holidays because people are inundated with emails.
Make sure the language and colors are appropriate for the holiday.
Offer a special vacation discount rate. This is a key factor in why travel marketing is effective.
use a serious tone. One of the main reasons email marketing is effective is that it only lasts a short while.
4) The Series of Triggered Emails
You can have a user’s action trigger a sequence of targeted and pertinent emails using automated email marketing.
It might be that they opened a link in one of the emails in your marketing email series, added items to their cart but subsequently abandoned them, downloaded some content, made a purchase, or participated in a survey. Their actions in some manner “triggered” the drip project they are currently participating in.
In contrast to discount programs that are universally applicable, over 75% of email revenues are earned through set off initiatives, according to the DMA’s 2013 National Client Email Report.
By looking at MailChimp’s automation activates, you can add the following 4 trigger types to your toolkit for email marketing:
Project activity: if a person joins a project list, opens a specific project, doesn’t open a specific project, clicks a specific link, or doesn’t click a link, an email is sent to that person.
List management sends out an automatic email when someone manually adds their name to a list or signs up for one on their own.
Workflow activity: initiates the sending of a subsequent automatic email in your series after a client receives, opens, does not open, or clicks a link in the preceding one.
The Fifth: The Post-Purchase Drip
These are uncommon for me to see, and I’m not sure why. The post-purchase drip, in my opinion, is just shrewd email promotion!
This email series is distributed as a simple follow-up to a purchase rather than as a constant pitch.
Let’s say I just bought a brand-new gadget for my kitchen. The shrewd email marketer might use automatic email marketing to send emails (triggered by purchase) that both reinforce my decision to buy and foster brand loyalty.
I might get instructions in one email on how to maintain and clean the gadget. The following email could be about cooking with the device, and so on.
The Connect-via-Social Campaign, number six
The social project is one that moves across social networks and email, maybe returning to email afterward.
It’s an email marketing initiative that aims to get people to pay attention to their newsfeed. With this one, you have a lot of options, from Facebook to Instagram.
Consider the cooking gadget as an example. A social project might use email marketing to request that customers pin images of meals prepared with the gadget to Pinterest, share them on Facebook, or tweet them with a hashtag. There are countless options available!
The Newsletter (7).
A newsletter or digest, which is a regular contact between you and your list but isn’t really a “project” because it can go on forever, is just sensible email.
When you do newsletters properly, they are not sales pieces that your audience is likely to become tired of but rather email messages that can actually help them by keeping them informed about product developments, educating them, or even just amusing them.
Newsletters from companies like theSkimm are some of the most well-known emails out there. Not all of it is an offer on your end. By maintaining brand awareness, cultivating brand loyalty, and providing content that can expand your audience, you gain benefits as well.
8) The series of abandoned carts.
In truth, abandoned cart emails are a form of email marketing effort.
These are emails that, like other automatic projects, are triggered by a user’s activities, in this case, adding a product to a virtual shopping cart but choosing not to make a purchase. These emails typically end with a compliment, such as, “Hey, you didn’t end up looking at. To encourage you to complete your order, I’m offering you this 10% discount.
Similar to welcome emails, this type of email series typically has far higher open rates and conversion rates. They are more difficult for a beginner to execute, but they should be on everyone’s radar.
9) The campaign for reengagement.
A series of emails are being sent to inactive clients as part of the re-engagement programme.
The annual churn rate for email lists is between 25% and 30%. This is common; people change their emails, businesses change their names—just it’s how the market works. A effort called “re-engagement” aims to combat this stark reality.
Consider a portion of your list that hasn’t opened an email in more than six months. Your re-engagement initiative aims to either a) win these consumers back over or b) determine whether they can even be re-engaged and, if not, remove them from your email list.
